What:Creation of a brand book with logo and brand claim
Scope of work:
- designing a brand logo
- creating a brand claim
- creating a brand book
- Capital Chargers gained a new trademark, brand slogan (motto) and brand book, defining the rules of its graphic presentation and use in communication
We took a comprehensive approach to the new graphic identity of Capital Chargers, a company operating in the electromobility industry. We designed not only the brand logo (in several variants to choose from), but also proposed a new claim – “We unleash the power”, and all of these were contained in an elegant brand book.
This has given the client a new, energetic visual identity, worthy of an energy company for the 21st century. An identity which, on the one hand, is dynamic and brings a new breath of fresh air, and on the other gives a sense of reliability, stability and harmony.