Who:
Netto PolskaWhat:
continuous agency services, BTL + digital materialsWhen:
2018-2021Scope of work:
- developing a new layout concept for the food and non-food sections of the weekly leaflets, special catalogues and other sales support materials (including for the Internet)
- developing new product photography standards for the retail chain
- developing, implementing and coordinating the logistics process, cataloguing and packaging samples and all advertising materials
- supporting new shop openings and local marketing
- providing continuous support in this area for several years
Effects:
- significant improvement in the quality of advertising material published by Netto network
- raising marketing communication to a significantly higher level, which contributed to further dynamic expansion of the retail chain in Poland
- ensuring efficient, weekly logistics of deliveries to a network of nearly 400 shops across Poland (including secure circulation of sample products for photo shoots)
- nearly 100 shop openings and re-openings, taking into account the specific nature of the local market
From the very beginning of its cooperation with Yellow Crocodiles advertising agency, Netto Polska had ambitions to compete with the largest players on the discount market in Poland – Lidl and Biedronka (with whom we had worked for several years). In order to achieve this, Netto needed reliable, creative and holistic support in many areas of marketing communication – from weekly leaflets, through a range of supporting materials (posters, price lists, billboards etc.), to their logistics throughout Poland.
This ongoing service, lasting several years, was provided by the Katowice-based Yellow Crocodiles agency, for which it was another milestone in development, involving a significant increase in staffing levels and the creation of dedicated creative teams to handle editing, graphic design and logistics. For four years we have been blowing each other’s sails, thanks to which Netto Polska has become an important player on the market, which, among other things, thanks to the acquisition of the Tesco chain in Poland and the opening of several hundred new shops, is now treading on the heels of its competitors and setting market trends in many areas.
